Concept to reality

Producing events - brand activations, festivals, live music gigs, gaming tournaments, fundraisers, sports experiences, retail popups, and spaces nobody thought could hold a crowd - taught me one thing: the best experiences don't come from more time, they come from knowing exactly what matters.

Give me an idea and a deadline,
and I'll give you something real.

Crowd dancing at a concert with DJ on stage, bright spotlights, and fog inside a large venue.

GENERAL MANAGER & CORE CREATIVE TEAM
Day for Night Festival - an immersive arts and music festival featuring Bjork’s debut of her virtual reality experience, Aphex Twin’s first performance stateside in 8 years, and Nine Inch Nails, Thom Yorke, Kendrick Lamar, and many, many more.

A person wearing a green jacket, black pants, and sneakers, playing tennis indoors at night, hit a tennis ball with a racket.

LEAD EVENT PRODUCER
ADIDAS presents Brain Dead Racquet Club - a 3 month tennis court installation in the heart of Highland Park, LA, CA built from scratch

A person is playing a themed arcade game in a dark room, with two animated characters on the screen, one with purple hair and the word 'MISS' in red, and another with blue hair. The game interface displays arrows and health bars, with the words 'Brain Dead,' 'EASY'

LEAD EVENT PRODUCER
ADIDAS presents Brain Dead Fall Winter ‘25 - bringing a curated arcade, including an oversized competitive rhythm dance game with custom graphics and exclusive tracks from Toro y Moi, Machine Girl, and Mount Kimbie’s Dom Maker

A performer on stage wearing a red beret and leather jacket, facing a large audience in a dimly lit concert hall with pink and blue lighting, and a DJ setup visible in the foreground.

FESTIVAL PRODUCER
Fantasy Fest - a community festival celebrating fantasy culture, tabletop gaming, RPGs, and the underground creative scenes connected to those worlds.

A large indoor rock climbing gym filled with people. The climbing wall has various colorful holds, and a crowd of climbers and spectators are gathered, some sitting on the floor and others standing. The ceiling has wooden beams and skylights, with a few climbers at the top of the wall.

LEAD EVENT PRODUCER
Arc’teryx presents All Rise Climbing Fest - a charity festival raising over $300K in donations across multiple international markets

People playing foosball under a sunshade at an outdoor event, with onlookers in the background.
A crowd of people gathered in a dark indoor space illuminated by warm yellow-orange lights, with shadows and patterns cast on the walls and ceiling.
A professional wrestler with tattoos on his arms, wearing black and gold attire, holds a trash can while performing a move on another wrestler in a mask and matching attire inside a wrestling ring. The audience around the ring is watching and taking photos.

LEAD EVENT PRODUCER
ADIDAS presents Brain Slam Wrestling - featuring live band performances on the ring prior to wrestling matches featuring Brody King

LEAD EVENT PRODUCER
Disney and ADIDAS present Brain Dead’s Foosball Mania - complete with custom foosball tables

A large projection screen displaying an image of a person riding a white horse, with music track information at the bottom.

LEAD EVENT PRODUCER
Solange’s When I Get Home - a live streamed screening of her film in 9 nontraditional venues in the Houston community

Performer in orange clothing crowd surfing during outdoor concert on overcast day with large audience and stage in background.

SPONSOR ACTIVATION AND MARKETING COORDINATOR
Free Press Summer Festival, 2010-2015

A live music performance at a crowded concert with a singer singing into a microphone, surrounded by enthusiastic fans reaching out and taking photos.

LEAD EVENT PRODUCER
AIAIAI Release with live music and a local vendor fair

Group of friends on a golf cart, some making peace signs, wearing matching green and purple tie-dye shirts, on a sunny day at a sports field with fences and trees.

LEAD EVENT PRODUCER
Mountain Dew’s Psycho Disc Jam

Decorative skeleton with a jaguar mask, chains, and painted face, mounted in front of a brick fireplace with red lighting, surrounded by neon yellow flame sketches on the wall.

LEAD EVENT PRODUCER
Converse presents Textile Laboratory of Horror

A greenhouse with plants on either side and a security camera on the back wall. In the center, there is an orange device with a sign that says 'Plant growth through extreme noise,' connected to a fogger. The greenhouse has a clear roof with green framing.

LEAD EVENT PRODUCER
Spotify presents Plant Noise Through Extreme Growth - hardcore shows with plant inspired art installations and green thumb workshops in 2 US Markets

A woman stands on a stage with bright blue and white stage lights fanning out behind her, creating a dramatic visual effect.

GENERAL MANAGER & CORE CREATIVE TEAM
Day for Night Festival

A large crowd gathered outdoors at a music event, with a performer on stage and string lights overhead, during the evening.

LEAD EVENT PRODUCER
Spotify presents Plant Noise Through Extreme Growth

People dancing and standing at a party or concert with warm yellow lighting and geometric shadow patterns on the walls.
Photo by Cassie Schafman

SPONSOR ACTIVATION AND MARKETING COORDINATOR
Free Press Summer Festival, 2010-2015

Experiences

꩜

pop ups

꩜

community events

꩜

third spaces

꩜

Experiences ꩜ pop ups ꩜ community events ꩜ third spaces ꩜

I make things that didn't exist yet, exist — temporary tennis courts, week-long immersive installations, festivals that didn't have a path until someone built one. For over a decade, my job has been the same: take a good idea and get it into the real world. That means writing the brief, negotiating the vendor contracts, building the run of show, and staying close enough to the budget that the idea never outruns what we can actually pull off.

From concept to reality - creative, contracts, cashflow, and every detail in between.

A woman with blonde hair and glasses, smiling, standing behind a man with short brown hair and a mustache, also smiling, both giving a thumbs up.

If you're interested in working together, tell me about your project and I'll get back to you within 48 hours.

Get In Touch